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This is Not Your Grandfather’s Flavor Profile


Seems everywhere you look these days, there’s a food item touting its heat index. Sriracha’s rooster sauce is muscling in on the ketchup bottles at restaurants and ghost peppers have become a food “dare” for the younger set.

As with many social trends, Millennials are the drivers for this seismic shift in eating patterns. According to a Technomic survey, 54% of consumers say they prefer spicy foods and sauces, with 41% saying that new flavors can motivate them into visiting restaurants. The big winners in this may be the restaurants whose food comes by its spicy flavor profile naturally. This would include foods from Mexico and Latin America, and a number of Asian cuisines.

Tin Drum Asian Kitchen is riding the wave, appealing to more adventurous diners who want fresh food cooked to order, table service, and an atmosphere as hip as they are. Started by Steven Chan in 2003, Tin Drum has ramped up its plans to grow in the Southeast region where the restaurant got its start. With demand so high for more flavorful food, look for things to “heat up” quickly.

Source: Technomic, Inc., 2013, The Flavor Consumer Trend Report

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This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. It is for information purposes only. The offering is by prospectus only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. F-4953), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. New York State Disclaimer: This advertisement is not an offering. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. © 2017 Tin Drum Asian Kitchen, LLC. Tin Drum Asian Kitchen, LLC 88 5th St NW, Atlanta, GA 30308.