Tin Drum Asian Kitchen satisfies the yen for healthier food.
A recent article in Forbes magazine forecasts that healthy eating trends may be here to stay. The article states that global sales of healthy food products are estimated to reach $1 trillion by 2017. And a whopping 88% of consumers surveyed in a Nielsen poll in 2015 said they are willing to pay more for healthier foods.*
That’s good news for restaurants like Tin Drum Asian Kitchen, because consumers expect better-for-you options when eating at a fast casual restaurant. The 2014 Healthy Eating Consumer Trend Report found that 45% of consumers are likely to order healthier options at a fast casual restaurant, putting it in the same consideration set as full-service restaurants and prepared foods from grocery stores, which attract a similar amount of health-conscious consumers.**
Tin Drum’s focus on Asian-inspired menu items featuring bold flavors, fresh vegetables and fruits, and customizable options like substituting spinach for rice with entrees, is helping entice customers who are looking for tasty food that they can feel good about craving.