THE BUBBLE TEA/BOBA INDUSTRY
— INVEST IN A BUBBLE TEA FRANCHISE
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The boba tea industry has been widely popular in Asian countries for many years. The industry in America is relatively new but has been showing signs of growing popularity within the market. There are countless bubble/boba tea businesses that have made their mark on the industry within America and continue to capitalize on the popularity of the Taiwanese drink.
Bubble tea franchises like Tin Drum Asian Kitchen have seen incredible growth since their doors first opened in 2003. Entrepreneurs looking to grow their careers may look to Tin Drum Asian Kitchen for an opportunity in this booming industry.
Let’s take a look at what exactly bubble/boba tea is, and the reason behind the industry’s rise in popularity.
WHAT IS BUBBLE TEA AND WHY IS IT POPULAR?
Bubble tea, also known as boba, is a tea-based drink that originates from Taiwan. The term “boba tea” itself can be referring to an entire category of chunky drinks or to the individual ingredient of black tapioca pearls. It’s very broad but when you get down to it, boba tea, bubble tea, and pearl milk tea are essentially different names for the same thing.
Typically, the drink may consist of black tea, milk, ice and chewy tapioca pearls. The ingredients are all shaken together and served with a fat straw that accommodates the boba pearls that are found at the bottom of the cup. While the original form of tea and tapioca balls is still popular, the drink has evolved to have many different flavors and bases.
Why is it so popular? Simply because it’s something new, delicious and is an exciting alternative to traditional drinks like standard coffee or tea. Boba tea may also include smoothies and popping boba, which are filled with different flavored juices! Most bubble tea franchises will offer exotic flavors and foods that continue to gain popularity.
Are Boba Shops Profitable?
As a whole, the bubble/boba tea market was valued at $2.4 billion in 2019. It is also projected to grow by 7.8% – reaching $4.3 billion by the year 2027. While these numbers look good, the profitability of your own individual business will largely depend on the local consumer base and the competition.
Own A Boba Shop
Of course, owning a boba shop all depends on the environment you’re in. Starting a boba business in a market that’s oversaturated with competition won’t prove to be successful in the long run. But if you’re in an area with little to no competition, you may just strike gold.
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HOW DO I START A MILK TEA BUSINESS?
- Market size
- Spaces for rent
- The potential for expansion
- … and experience.
Your first step will be constructing a plan of action. Consider the following:
- Who is your target demographic?
- What is the market size?
- What will your shop’s name be?
- What will you charge customers?
- Where will you get your supplies and equipment from?
After that comes the hard part: the numbers. You’ll need to assess what it will cost to start a milk tea business.
- What is the rent for the space you need?
- How much money do you have to start the business?
- How much will you need to keep it going?
- How much are you willing to pay for staff, equipment and quality ingredients?
And then there comes the factor of the experience you may or may not have. To have a streamlined business, experience is key. But what if there was a way to build a good milk tea business without experience? With Tin Drum Asian Kitchen, it’s possible!
HOW MUCH IS A BUBBLE TEA FRANCHISE?
Tin Drum Asian Kitchen offers Franchise Owners training and support to own and operate the franchise. Tin Drum Asian Kitchen also offers Franchise Owners streamlined construction, a simple layout and minimal equipment requirements. This helps keep the initial investment affordable, starting at just $400,800. The typical restaurant concept can start anywhere from $500,000 to $2,000,000.
JOIN IN ON THE BUBBLE TEA CRAZE!
Tin Drum Asian Kitchen can offer Franchise Owners great opportunities for low investments and high returns. This segment of the Asian food market is continuously growing and shows no signs of slowing down. Having a bubble tea franchise is fun, simple and profitable with Tin Drum Asian Kitchen!
Don’t wait any longer! Join the Tin Drum Asian Kitchen family, as there’s no other franchise in the U.S. right now that offers the upscale affordable pan-Asian food and boba teas that we do. Tin Drum Asian Kitchen has certainly cornered a market – and no one comes close on price and flavor!